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Becoming the Market Leader with the Open Innovation

Updated: Oct 11, 2022

Open Innovation Case Study



Coca-Cola is the famous brand for a long time. Who doesn’t know them?


Coca-Cola or Coke is a soft drink products who is produce by The Coca-Cola Company and that's globally famous. We can find it every where. Coca-Cola already invented at 1886 in Atlanta, Georgia by Dr. John S. Pemberton. At the first time, Coca-Cola offered as Fountain Beverage in Jacob’s Pharmacy by mixing Coca-Cola syrup and carbonated water.


Innovation Development by Understanding the Customers

Based on business history, Coca-Cola already became a the most famous soft drink producer in the world. These achievement obtained through innovation ideas who understanding what the customer needs. According to COO, James Quincey, Coca-Cola provide effective solution through customer-centric thinking method who can solve customer problems. Coca-Cola is one of the pioneer companies at innovation field. For this time, Coca-Cola develop Freestyle dispenser machine that adoption from open innovation concept.

This machine enable the user in the world to mix and match their preference taste in order to offers the new flavor for the Coca-Cola Product. This innovation could be take the note of customer taste and they can get it from the Freestyle machine who located in around the world via Coca-Cola mobile app.


Customer as the Center of Product Development

The Coca-Cola company use variant data of the product that customer consumptions from Freestyle machine. That variant data are part of external ideas who could be evaluated and processed as a new product.

"Sustainability is not something to take off a check list but something that's called to our business continuity and survival." - Ron Lewis

Open innovation is needed to support the business continuity, where the business can be utilize all of the existing system, including customers to develop their products. These things can be the easier way to come up with solution ideas. So, it could develop the company to become a market leader.



How your organization utilize system to innovate? Contact OiHub to help your organization to develop product innovation using Open Innovation and System Thinking method.


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