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Exploring System Innovation in The Walt Disney Company

Updated: Jan 23, 2022

The film industry is one of the high-demand industries for innovation and creativity. Creativity and innovation are critical to long-term business success.

"Innovate or die" - Gary Hamel (2000)

The Walt Disney Company is a timeless company that has been around for almost 100 years and has proven that business can have an impact and influence across generations. During the time this company was founded, they have repeatedly led the way in the animated film industry. Not only that, in order to advance their business, they are expanding their business to several other industries such as playgrounds, cruise lines, television channels, streaming services, and merchandise products.

Business expansion is needed to innovate. The Disney company managed to develope its business system beyond releasing new products. They also expanded their system by buying several other companies such as VICE Media, Pixar, Lucasfilm, Marvel, Hollywood records, and many more.

The Walt Disney Company has a vision to make a significant impact on the future of technology and entertainment. They created the Disney Accelerator, a program designed to accelerate the growth of innovative companies and explore the innovation that can occur between The Walt Disney and technology companies.

Game-based learning platform Kahoot! joined Disney Accelerator in 2017. In 2020, over 200 million games played on Kahoot! by 1.2 billion players in 200 countries In their participation, Kahoot! collaborate to run educational content with Disney brands like Star Wars to better reach educators and youth. Through this program, the two companies can explore collaboration opportunities with each other more focused and effectively.

In innovating, The Walt Disney does not only look from within the organization, but also from outside the organization. Kahoot! is just one example of the collaboration that The Walt Disney has done. This company that has collaborated with many other companies indicates that the system from The Walt Disney has penetrated widely into various industries.

Not only products that require innovation but the system of the company itself also requires innovation. In addition, system innovation can help companies more easily develop their business.

What do you think of this innovation that The Walt Disney has made? Contact OiHub to find out more about system innovations to solve complex problems in your business and organization.

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